NEW SPACE ACQUISITION FAHLGREN ADVERTISING TENANT REPRESENTATION
Fahlgren Advertising, the 3rd largest advertising firm in the state of Ohio, knew it was time to merge their two locations into one brand-centric spot.
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ProjectDetails
To help Fahlgren accomplish their vision, we outlined a strategic approach and timeline to take them from point A to B – which happened to be a stunning, first generation space nestled in the heartbeat of the Easton Town Center. Extra attention in the discovery phase, including team interviews, helped us quickly hone in on the best options for Fahlgren, leveraging the top choices to achieve the best terms for our client in their preferred facility.
Approach
- Space able to fit both advertising and public relations operations
- Creative solution to allow for separation of identity between the divisions
- A painless transition combining two distinct office cultures
- Strong branding potential and signage exposure
- Easily accessible location from all areas of Columbus
- Neighborhood providing restaurants and hotel accommodations for clients
And we got creative when it came to the lease. Negotiating advertising for the ownership to help ease their pain points and allow for a quick, friendly lease signing. But our relationship didn’t end there. We provided guidance throughout the design phase and constructions management. In fact, construction of this 30,000+ square foot space was completed in less than 100 days under our direction. No small feat. And we made sure no details were missed, from start to finish.
ProjectTestimonials
Lots of firms, perhaps, could have taken us to Easton in the end, but you really knew what we needed, and had multiple solutions for us to consider. Fahlgren is not in the real estate business, and to do this type of search once every ten years really had the potential for us to make expensive errors, but Capitol Equities was proactively working to investigate and negotiate on our behalf to head off those costly mistakes.
We felt like we had someone living with us through the whole process.
Steve Drongowski - Former CEOI can say that working with Capitol Equities was definitely value added service for us. The team brought a lot to the table in terms of moving beyond traditional negotiations and folding things such as negotiated advertising into the lease document itself. (They) had a real understanding of the landlord’s perspective in what I would call the landlord’s ‘ouch points’ and how those should be negotiated. (They) knew enough about buildings and how they are run to negotiate in such a way as to maximize our tenant improvement dollars. I know our allowance was maximized by many small details and non-quantifiable items.
Brent Holbert - CFO, Fahlgren Advertising